​Through sales and distribution expertise, OrthoGrow advises on market intelligence and sales strategy, and assists in developing and managing sales and distribution channels. Our main expertise lies in the European region where regional, as well as national  differences in market access, regulation, funding and sales approach, make it challenging to devise a uniform sales and marketing strategy.

OrthoGrow offers a clear understanding of market complexity, and is able to create an adequate sales and marketing strategy, business plan for market introduction or market share growth, eventually also managing plan execution.

Market Intelligence

Every strategic choice of entering a market, starts with a thorough knowledge of the market. Key aspects in understanding the market in full before setting a strategic approach include:

• Trustworthy data about market size and potential, as well as recent trends and upcoming changes.
• Extensive analysis of the competition active in the market.
• Typical pricing strategy in terms of the local healthcare system and reimbursement.
• Typical stakeholders and decision markers in the clearance and sale process.
• Potential regulatory hurdles that influence time and cost to market.

Therefore, OrthoGrow offers market intelligence services to better understand Europe or any national market of choice, in order to make a substantiated market-entry decision.

To learn more, please contact clara@ortho-grow.com. 

Sales Plan

Once a good understanding of the market is in place, OrthoGrow is able to assist in writing a tailored sales plan. A plan for market introduction or market share growth of your particular product or portfolio should be based on the market intelligence available to set price, estimate timing and costs and generate the right mixed model of direct sales and selected matched distribution. OrthoGrow generates a strategic plan in close collaboration with your key sales management personnel, taking into account your overall international strategy and company identity. We can also provide you with the tools to adequately follow-up on your sales results and plan execution.

To learn more, please contact tim@ortho-grow.com. ​

Distributor Search

OrthoGrow assists in identifying and qualifying the right partner for your product in a particular market. We can offer as many, or as few, services as your needs dictate, including:

• An initial list of available partners in the geographical area of interest.
• First qualification.
• Introduction calls or face-to-face meetings on your behalf.
• A full audit of a short-list of candidates.

With every distributor search assignment, we take the full picture of your organization's needs into account, considering direct presence versus indirect sales through independent sales representatives, sales agents or distributors. OrthoGrow aims at providing a strategic choice of a tailored solution for your product, rather than a straightforward contact list readily available. We can offer Distributor Search in combination with local Market Intelligence or as a logical next step in your Sales Plan, either in a purely advisory project setting or as your master distributor taking care of onboarding and distributor management. 

To learn more, please contact tim@ortho-grow.com.

Sales Management

In addition to our master distribution services, and according to availability, we do occasionally accept interim sales and change management assignments to ensure sure your sales strategy, sales plan or distributor search is executed efficiently and adequately. We offer training, and will follow-up with your sales team and partners to align operations with the strategy agreed upon. Small-scale trainings or workshops can be organized to facilitate implementation, as well. 

To learn more, please contact tim@ortho-grow.com.